Alibaba backed Paytm.com make partnership with Gurgaon based PVR Cinemas, which means now you will also allow to buy movie tickets on eCommerce platform Paytm.
According to sources PVR Cinemas set a fixed target to sell movie tickets worth about INR 2.0 Billion to 2.5 Billion on most popular platform Paytm. Both PVR and Paytm founder Vijay Shekhar Sharma seems happy with this deal, and they are looking to for more. Sharma already cleared that now they will make partnership with cinema houses to bring movie tickets on there platform and which the first outcome seems in this deal.
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Paytm list PVR Cinemas in the staing of this coming month, this will helps to PVR Cinemas to reduce workload and also improve their customer behaviour understanding model, This deal helps to bring a lot a revenue for PVR cinemas and also help to offer discount to their customers.
On the other side Paytm may get tons of new customer who can not buy movie tickets form Paytm, actually Paytm is very aggressive to extend his feets in market and want to create a multi-purpose platform for their customer, Founder and CEO tell's that ''He make this deals to increase digital payment which finally result to get more customer to engage with their Paytm network called Paytm Wallet, Paytm actual business model is to get all payment in digital way and that's why they announced to launch Payments bank.
Paytm may extent their services in some other ways, it is also possible that they will integrate their wallet with their payment bank which means that it will easily became PayPal of India.
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