Wednesday 30 December 2015

Mobile Wallet Mobikwik Raises Funding of $6.5 Million from Sequoia Capital

Posted by Anshul Katiyar
Mobikwik which is one of most used wallet after Paytm wallet in country is raises an amount of $6.5 Mn additional funding which approx. INR 44 Billion in mix of debt from their current investor  Sequoia Capital and Tree line asia. Mobikwik is Gurgaon based online digital wallet which was launched by Bipin Singh and Upasna Thaku in late 2009. Mobikwik is mainly online recharge payment website which is mainly focus on wallet based payment model. In the starting of 2015 Mobikwik officially claimed that they are doing INR 1 Billion transaction daily and having more than 25 million wallet users who use Mobikwik wallet in their own and different merchant websites.



The funding is a part of Seriese B round which firm raised in the moth of June,2015. In Serise B round, some other big VC's participated like Cisco Investments and American Express.
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Firm is mainly used the fund in improving the brand value and finding more talent for their growth and development. Firm is also going to invest a huge money in marketing of Mobikwik like advertisement on TV and some other. Mobikwik founders also tell that they want to expand in offline payment market and going to burn their most of money in expanding in that sector.

Mobikwik Started :

Mobikwik is Gurgaon based mobile wallet which is started in back 2009 by Bipin Singh and Upasna Thaku with a dream to change the payment mode in India. At the start of their venture they have wallet money adding feature which only used in their own website for making payment at the same time Mobikwik founders realize that the Payment gateway are not doing well on that time and 90 % of failure of payment or recharge which is main business of firm is just because of payment gateway. After using many gateway services they decide to create their own payment gateway for their startup which create a revolution of trust which the main key to get success of any startup is change is truth.

After the rocket success in their field they decide to expand in mobile wallet space which is their main dream and change the hand to hand payment structure in digital payment mode. Now Mobikwik has done a tie up with more than 25000+ merchants to pay though Mobikwik wallet. Recently IRCTC added Mobikwik wallet payment option which one of top achievement for Mobikwik because now more than 100k daily IRCTC users have option to use Mobikwik wallet to pay. Mobikwik enable user to pay on different most used platform like Café Coffee Day, Pizza Hut, JustEat, eBay, Jabong, ShopClues, HomeShop18, PVR, Domino’s Pizza, TastyKhana, Snapdeal among others.



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Did Digital Wallet Payment Structure Change The Way of Payment?

Digital Wallet which enable user to make payment online which refer as ''Digital Payment''. In the starting of 2015 their is a huge change is seen in the growth in Digital wallet based payment in country like India. Complains like Paytm change their business model and expand in wallet sector and current Paytm having more than 100 million wallet user on their platform. Some of other big players like Mobikwik also doing well in wallet sector and recently Freecharge after undertaking by Snapdeal realize the potential of mobile wallet and launched their wallet in partnership with Yesbank because Freecharge does not having any digital wallet licence.

So what do you think, Is it possible that all payment which is near about 98% payment change its mode to digital payment?. Tell us in comment section below.

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