This Time Flipkart Parent Company Inverts $50 Million in Myntra

Flipkart a India's top eCommerce company reported to invest $50 Mn on its partner eCommerce company Myntra, which is online fashion mega store. According to Roc filling we got to know that Filpkart pumped Myntra to compete its reveal company Jabong.

This Funding helps Mynta to boost their services and also helps them to expand more in their niche.

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This all happens after their top competitor Jabong succeed to raise fresh funding of $20 Mn from Global Fashion Group.

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According to Inc42 report, This year Myntra revenue jumped upto 77% which very good for any company. This year Myntra made (INR 780 Cr) with the total loss of (1.278 Cr), according to ROC.

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Flipkart don't wants to see their company to lay down in any ways and that's why they are totally ready to face any type of financial loss in any terms, they only wants to lead in market.   

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Myntra Understand Their App Only Mistake and Relaunch Mobile Site

After Flipkart Myntra is also seems to understand their App-Only mistake. Myntra is now going to relaunch their mobile website after Flipkart who is also parent company of Myntra Fashion online brand cum online store.
As we all know that digital world is keep changing according to our needs and it keep developing as time goes but some times in sake of creating a nice or we can say extra ordinary product, many times developers do some mistake. But again we know that mistake is called mistake when it is identified that some thing is not going right.

After Myntra shutting down their mobile website they keep on tracking their customer behavior they now they finally analyzed that most of their customers are not using their App and they like to prefer mobile website instead of App.

Myntra Mobile Website New Look.

We browsed Myntra website using chrome mobile browser and we found that their upper fold is still promoting to download their mobile App which simply menas that Myntra is still kjeeps its main focus on App only platform for their Brand.

We know that this is not first time when mobile commerce brands do some hard decision after understanding their customer behavior. 

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