Today we are happy to announce that we launched a new Startup Story language blog and now you will easily get latest and hit story about startups, digital India, startup news, funding, angels, venture capitalist news, and other hub all related to startup in one Hindi our own language blog.
our blog name is StartupHindi.com and you here we are only going to write about startups and their story and non other, this is only Hindi language blog in this kind who are mainly focuses on our own India's language.
''To win the race, don't give up until you get success'' - Vijay Shekhar Sharma founder of Paytm Vijay is man who take a dream to change the way of payment in India, He always wants to create some thinks which enables us to pay payments in digital way, and now in 2016 we thinks that his dream is slowly changes in real. Because now you can pay though Paytm wallet to every where, even in Uber cabs. Vijay Shekhar Sharma is founder and CEO noida based M-commerce company called Paytm which is running under the parent company One97 pvt. ltd. Currently company total valuation is around $3 billion according to BusinessInsider, idea of creating Paytm came when he only have Rs.10 left in his pocket. But vijay never give up he tasted victory very hard, make every way to make his dream in reality. Vijay journey of success is very hard but vijay never thinks about this hard face of life, he always say's that every startup comes with so many problems because it is natural cause and we need not to think about hardship but need is to think about the joy which comes in success journey.
Vijay Shekhar Sharma School or Collage life
Vijay was born in Aligarh, and he was a topper of his class or in his school, he is also very good in academics, Vijay passed class 12th at the age of 14 years and then he go Delhi and take admission in Delhi Collage of Engineering.
Sharma usually shits on first bench in his collage time but at Delhi he use to shit at back bench because of his week English vocabulary. Vijay tell's that one day in his first semester of engineering, his dean ask his question in English but the shame part for vijay is that he not only understand question, and then after he use to sit on back bench in his whole sem. after with time vijay learns English because he knows that English is very important to survive in modern world.
Vijay started his first startup called Xs
Sharma started his first startup called Xs and startup gets success in making money and now vijay parents are very happy with vijay and his work, after some time Vijay and his co-founder decide to sell his company and they sell it to Time Group in $0.5 million, In one interview vijay tell that after he sold his company vijay buys a color Tv.
As we mentioned above vijay dream and in 2010 vijay finally takes his first step in changing payment way in India. but stating a Paytm is eureka idea of him because after th launch of website, it get more than one million registered users in one year and now Paytm is most used for online payment site in India. Paytm run long way and in 2015 Paytm get strategics finding of $500 million from china based eCommerce giant called Alibaba, amd this changes whole Paytm valuation after this at the end paytm get licence of India first payment bank from RBI.
Still after get rocket boosting Sharma CEO of Paytm said '' a long way left to run''
Freecharge is a online recharge platform which is now expanded it self in recharging or paying Electric Bill, Water Bill, Recharge Mumbai Metro Card, Pay Landline Bills and much more. Freecharge is a brand which is running the under name Accelyst Solutions Pvt. Ltd. Freecharge is started in late 2010 by Kunal Shah and Sandeep Tandon. Kunal Shah is MBA dropout and known as formal CEO and Co-Founder of Freecharge, In 2010 Kunal got a idea to start a coupon cum recharge website, which give free coupons of exact amount of which user do recharge on thier platform. This is master idea behind the success of Freecharge and it helps Freecharge is give equal competition to Paytm.com( Which is one of Top Online Recharge Platform, started by Vijay Shekhar Sharma).
Some Reasons, Why Freecharge is Now Successful Startup
1. Come With New Coupon Idea
Freecharge is not mainly launched for solving recharge problem, but actually when they started their website their first moto is that to provide such a coupon which is equal in amount of recharge which user done on Freecharge, actually they wanted to provide a Freecharge recharge for their customers, that's why website name is Freecharge, which means Free+Recharge. This coupon idea helps them a lot user like this website and at the end of 2010 Freecharge is doing 1 Mn recharge daily with 10 Mn registered users on their Platform. The main view of Freecharge is to earn money from coupon merchants because recharge is very less margin business and it is not considered good to make money. Kunal wanted to provide maximum interest to coupon merchants website and it also helps in Freecharge growth.
2. Good Publicity Plan
Freecharge knows that youth is their main target to get their startup successful, so they visit many Colleges and also sponsored various colleges feast and fairs. Freecharge also made partnership with TVF ( The Viral Fever a YouTube Channel ) Qtiyapa, and ask them to make use of their Freecharge Website to recharge mobile phone in episode, TVF did not directly advertise Freecharge but as the way they present the episode it actually seems that Freecharge Publicity is main focus of episode, after this YouTube episode Freecharge also made partnership with various other big movies and multiplex to show the sponsored partner Freecharge and also runs their ads during interval in any movie. All of these steps helps Freecharge to become India's most successful startup ever.
3. Facebook Marketing Strategy
Freecharge team correctly understand the real power of Facebook and they knows that Facebook is one of top most place for them to platform for promoting their Recharge cum Coupon website, So Freecharge Team create many Facebook Fake profile of beautiful girl which simply post or share all the content like a original girl do and then after girl got thousands of friends with in weak, Team starts promoting Freecharge and its various products on girl profile, this is masterstock played Freecharge to get millions of user from Facebook and actually they are all are loyal customers, this stragety also helps Freecharge to get more than millions Facebook Page Likes on their Freecharge Facebook Page.
4. Focus More On Mobile
Once Freecharge starts getting popular then they are keep trying to understand their customer behaviour, they finally understands that mobile have grate potential and people is more preferring Mobile as compare to Computer, So then they immediately launched their first android mobile app and also starts working more on mobile to improve the payment or recharging experience on Mobile Website or Mobile App.
After launching Mobile App Freecharge amazed with the App uses, Freecharge get to know that after launching Mobile App or Mobile Website, the 70% of transaction happens on platform happens on Mobile. So choosing mobile platform for their website is very helpful to increase both their users and and transactions upto 200%.
5. Change Interface of Whole Website
In the starting of year 2013, Freecharge Teams starts working on their website front end and changed their complete website UI, After that UI is totally clean and easy and looks great, this also helps in making Freecharge as a good Brand in online world.
6. Appoint New CEO Alok Goel
Kunal bring new CEO Alok Goel because he knows that company really needs Alok Goel to fell success like rocketship, He ask Goel to join Freecharge and try every way to convinced him and also ready to left CEO position also. Alok Goel is perfect for company who better understand customers and also know that who to optimized website for Google.
Selling Freecharge To Snapdeal
After all of that in year 2015, Snapdeal acquires Freecharge in 400 Mn according to Yourstory, and this is considered as India's largest startup take over. After the acquiring Freecharge, Snapdeal launched a video which tell why they acquire Freecharge, and Kunal also seems happy with deal, He say's:
I know that Freecharge is having a potential to grow 2000% more. But I also knows that its is not possible until we understand its potential, We should stop treating our startup as wife, felt them like a growing child and then experience its fly in clouds.
Kunal is currently working as same as CEO of company and he is ready to make its startup as best startup's in world.
